Most of our users start using our system simply because they need to build a map to scale. They are looking for a tool to draw rectangles and lines to scale on a map instead of doing it manually with a pen and paper, or a drawing software. They are looking for a faster horse. Using our system they realize the power of our data model and tools which enable them to attach useful detailed information to each of these geometric shapes. This information lets them better plan and manage their event. They came for a horse and get a car. Actually, with all the sustainability tools we now offer we can say they get an electric car.