It's one thing to help event producers design more sustainable events by providing a tool that embodies sustainability know-how and helps them transfer this knowledge into the event they design, it is quite another challenge to leverage this capability to educate and influence the event-goers' behavior. We provide the Event-goer critical sustainability information at the critical time of decision making. EventMapStudio implements 2 strategies to modify the event-goers' behavior and drive them to more sustainable behavior.
Map Markers for Sustainable Options
The first one is a direct result of the way we make sustainable options available to the event producer. The sustainable choices made by the event producer at event-design time are directly transferred to the event-goer map. Sustainable options such as locally produced food, water refill stations or bicycle parking appear on the public map.
Sustainability Information Page
The second strategy to modify the public's behavior towards more sustainable behaviors is a blend of education and promotion. Based on the event map and all its sustainable options we automatically generate a sustainability information page. This page lists all the sustainable options present on the map next to the corresponding map marker, a short description of the advantages of using this option, and the number of locations this option is available at at the event. The items on this page are sorted along the 6 sustainability clusters of:
- Food, Power,
- Transportation,
- Water/sanitation,
- Social/wellness, and
- Policy.
This has an education role of conveying different aspects of sustainability, as well as educating on the map markers themselves. This page also achieves the additional goal of sensitizing the audience to the sustainability work done by the event organizers and recognizing the value of this work.
Delivering Behavior-Changing Information at Decision-Making Time
A key aspect of the map and the sustainability information page is that they are both accessible from the audience's phones and can therefor be viewed at the critical time when event-goers make their decisions on many things such as what food to locate and purchase. The information to influence the behavior is delivered at the actual time of decision making.
An example of an such a map, and the corresponding sustainability information page can be viewed at http://www.eventmapstudio.com/alloy
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