We sometimes get push-back concerning our point that building sustainable options, heuristics, and wizard in our software can influence event producers into building more sustainable events. Until we have enough time and data to publish our own results, this paper makes our point.
Digital Nudging: Guiding Online User Choices through Interface Design , published in Communications of the ACM, the journal of world's largest professional association of computer scientists makes the point that a software's user interface and the choices it presents to its users can actually influence the users' decisions and ultimately the solutions they build in the real world. To quote form this fascinating article:
"Life is full of choices, often in digital environments. People interact with e-government applications; trade financial products online; buy products in Web shops; book hotel rooms on mobile booking apps; and make decisions based on content presented in organizational information systems. All such choices are influenced by the choice environment,"
You can read the whole article here, and you can review how EventMapStudio applies the same concepts to event sustainability here.
Obviously, if your event layout software includes sustainable options such as water refill stations to replace plastic bottles it is more likely you will include them in your plan. But I particularly like the notion of decoy effect the article develops. Based on the choice between a solar powered telephone charging station and a fossil fuel powered telephone charging station, which one would YOU include at your event?