It's one thing to help event producers design more sustainable events by providing a tool that embodies sustainability know-how and helps them transfer this knowledge into the event they design, it is quite another challenge to leverage this capability to communicate it to your audience and influence the event-goers behavior. We provide the Event-goer critical sustainability information at the critical time of decision making. EventMapStudio implements 2 strategies to modify the event-goers' behavior and drive them to more sustainable behavior.
Sustainability Behavior
We sometimes get pushback concerning our point that building sustainable options, heuristics, and wizard in our software can influence event producers into building more sustainable events. Until we have enough time and data to publish our own results, this paper makes our point.
What about providing event producers with an event layout tool that incorporates sustainability concepts, and 1) makes sustainable options available, 2) reminds event producers to use them, and 3) tracks their usage?